Businesses have no choice but to use social media in new and creative ways if they are to survive. Which social media tools and platforms will lead the way?

I think this time of forced introspection will inspire innovative new ways for customers and businesses of all sizes to interact.

It’s important that a brand’s social media profiles are not only consistent, but that they are complete. It’s easy to miss a small field or details here or there, but the impact could be larger than you’d expect.

Now that most of the world is home and is online more than ever before, social media is the only way most small mid-sized businesses can connect with their customers.

With the right tools and engagement strategies, this challenging time requires brands to think differently and reach customers in new ways.

I’ll be sharing ideals here over the next several weeks. So stay tuned and stay safe!

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Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.